In Comm506 class yesterday we had the pleasure of a Skype guest lecture from Dr. Raul Pacheco of the University of British Columbia. After his lecture I checked out his blog and twitter account. He is definitely what author Kadushan would call a “power node”. My net impression from the lecture and online footprint – he’s a bit of a new age renaissance man.
It was interesting to hear some of his tips on building his online brand with social media. He talked to us about his digital footprint and the strategies he uses to manage his multiple online tools which he indicated reflect his brand both personally and professionally. He reinforced that they aren’t mutually exclusive and are more effective as a result. As a marketer I know great brands are built over time and by staying relevant and connected to the people who support you. It doesn’t matter if you are a NAIT college grad or Proctor & Gamble. I found his lecture relevant as I have a presence on several social media tools across professional and personal audiences. I am fascinated thinking about our individual brand voice and whether it is consciously or unconsciously different across the platforms. If there had been more time I would have liked to pick his brain on that topic. That would be a killer research topic.
So top tips and take aways for me:
Be generous. Share the content of others with your networks. Practice reciprocity and add value to others.
I would call this a “pay it forward” strategy — a very nice philosophy and outlook on life. So, thanks @raulpacheco