On the topic of Social Capial from your personal networks (the value we earn from trust and reciprocity), would you be ok with your “friend” giving out your phone number, religious and political beliefs to a stranger without asking you? I wouldn’t consider that a good friend.
Today we heard from guest speaker Chris Parsons (@cparsons) . It was both interesting and enlightening. He specializes in privacy issues and surveillance, he talked about how these concepts are being impacted by changes in our culture. The rules appear to be much more lax for application developers and web 2.0 companies than they are for old school direct marketers. For example, iPhone owners who download the Angry Bird app from Apple and access it once give the developer access to their entire address book! He followed the lecture with this tweet reinforcing his point.
So having done a bit of searching tonight I read that Facebook, after coming under fire in 2009 on such issues from the Privacy Commissioner of Canada, now support that apps must ask people’s permission to access their Facebook data. But how often do you immediately hit the “accept” button on these screens? Humans tend to be impatient and ignore warnings and permissions screens – it’s our nature. So, Facebook did agree to make some changes such as adding more disclosure but didn’t agree to seek permission from your “friends” when their data was disclosed to an app. The Privacy Commissioner – Ms. Denham, relented based on Facebooks argument that apps are designed to be social and interactive. You might want to share this with your friends.
Random Social Capital example:
I am a sucker for purchasing the boxes of chocolate almonds or frozen cookie dough that makes its way around the office occasionally in support of a colleague’s kid and their sports team. I will support the raffle tickets or anybody I know personally who is raising money through athletic pursuit for charity. I do so for a couple of reasons (1) because I have been that kid selling those chocolates, (2) I’ve also been the mom of the kid selling the chocolates (3) I believe in the cause. I would also like to think you will do the same for me. This concept is reciprocity and demonstrates the social capital concept that Kadushin talks about in Chapter 10.
Thanks Google Images for the pix.